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If you want to be successful, don’t underestimate the need for education and training which will contribute to longevity. There’s no magic button solution. Learning something new is not a position where you can click your fingers. How many times do we all see a new business or product or business advertised as ‘the next best thing’ ?..I’ve lost count haven’t you?.

The bottom line is to be effective make sure you have the right tools, and you have access to the correct resources.   We should all make informed decisions and choices so don’t blame someone for your own lack of success.  You must truly listen and take responsibility for the journey that you’re on. It can be tough a tough journey to longevity and long term success. We can all learn from mistakes, acquire tools and above all create long lasting relationships. So make sure you do and you’ll reduce the time it actually takes for you to achieve the goals that you set yourself.   Earn your future, earn back your time..put the work in. Longevity and the distance in your business is your aim!

How does a company successfully achieve longevity?

Planning for the next year and planning for the next 30 are two very different things. The answer is not simple. What are the keys to success in an ever changing and evolving marketplace? What do established businesses and successful entrepreneurs have in common? Are those businesses any different today, are those same people different to when they first started out?

Longevity – Getting a latitude to lead

Getting your brand and your product / service out there year after year is not easy.  From my perspective, to achieve longevity it’s important to believe in what you do, to stay educated in your niche and keep up with developments. Every client, question, product, service should be served in the best possible ways always aiming for world class standards and maintaining trust and longevity for many years into the future.

A company can only be as reliable and attentive as the person leading it, and these reasons lead clients to return. The dedication and drive to build a strong solid foundation means that long term, you can be building something of historical interest instead of closing the doors early on a new build.   But as we know the world today with it’s technologies and expectations means businesses have to adapt, adopt, improve and operate a tad differently.

Longevity – in an increasingly globalized digital economy

Amazon is a mass online seller all year round, catering for Birthdays, Christmas, essentials and millions of gifts. The opportunity to sell and buy your goods through Amazon means selling on a global scale; not just offline.  Amazon is just one example.  A global mindset is essential in business today regardless of the type of business you have.  There is always going to be a marketplace for you online in every niche industry you can think of.   Businesses should have acumen, agility and more answers and value than ever before.  Just look at the Google searches stats for last year..everybody wants information.


2012 annual Google searches 1,873,910,000,000 Google Searches per day 5,134,000,000


We have to anticipate client solutions, move faster, keep up and stay ahead of the changes. But as the late Steve Jobs said

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

It’s hard to see the future 30 years on but we live learning from errors. Priorities can change, as well as employees and the needs of the marketplace. The people and companies that achieve longevity will indeed succeed by adapting, inspiring and leading by example.


Original article: Longevity

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