How to start developing a successful online business
The sheer size of the Internet can be daunting … especially for someone who wants to develop an online business, but has limited experience in knowing exactly how to do it.
What to do if you do not have a product or service? How can you create something that has a reasonable chance of success? And, even if you already have the product or service, how do you know it will sell as an online business?
Achieving long-term success with internet marketing (online) is not much different from accomplishing the same thing offline. Note that I said “long term success”.
Your offer must be credible and clearly presented.
The perceived value of your offer must be higher than your asking price.
You must develop an ongoing relationship with your clientele.
You must guarantee complete satisfaction and maintain a refund policy.
You should deliver more by providing more than you expected.
Here is a simple way you can start developing your own online business and potentially generate a respectable extra income.
Choose topics in which you have a strong interest. For example, health and fitness, poker, mountain biking, computer games, etc. It makes no difference as long as you really like to talk and participate in the subject.
You can include your regular business activity. For example, say you are a stockbroker. Or, you have a carpet cleaning company and really know your stuff on carpet cleaning. Or, you are a seamstress for a clothing manufacturer and the quality of your work is as good as possible.
Then go to: http://inventory.overture.com/d/searchinventory/suggestion/ and type the word or phrase to describe your category of interests. For example, “carpet cleaning”.
As of this writing, Overture inventory data for September 2005 was used and 99,572 searches were conducted during this month. In other words, people were looking for information online about carpet cleaning up to more than three thousand each day.
Now “carpet cleaning” is quite generic and not particularly quantifiable. But look at the long list of other carpet cleaning research. For example, carpet cleaning or carpet cleaning solutions or carpet cleaning chemicals. And, note the outstanding number of carpet cleaning “cities” that appear.
If you know a lot about carpet cleaning, you can create a manual (40-100 pages) with tons of important information about carpet cleaning. You can make subtle changes to information and tailor titles to different cities.
For example, “10 great ideas Boston homeowners can use to get their immaculate carpets cleaned up”. Then, “10 great LA homeowner ideas can use to get their impeccably cleaned carpets”.
The fact is that the topic “carpet cleaning” seems to attract significant search engine traffic. Creating a manual (produced in e-book format) should not be difficult as long as you have a genuine interest and enthusiasm to do so.
Once you know your topic of interest, it’s easy to start the research and compile your notes into a downloadable eBook. Then you create a mini-website consisting of your sales letter and your thank you page.
The mini-site cover letter explains your offer and provides a clickable link to a third-party money collector such as PayPal. Once the money is collected, your reader is automatically redirected to your thank you page which provides the download link to get your e-book.
Free software tools are available to help you. For example, your e-book can be prepared in PDF format, which is best for the general public.
To help your product look at more professional free software is available to create an attractive cover. Even if your e-book will not be “hard” printed, you still want to make it look like a hard cover.
You do not need to have your own merchant account to process credit cards. PayPal can handle this for a small transaction fee.
There are many things to do.